Four Simple Checks for Your Small Business Website

February 24th, 2014

Is your website underperforming, even after you’ve poured time and effort into it? Sometimes you don’t need to do a new redesign, especially if you are a fairly new small business. In fact, small tweaks can make a huge difference, and they cost a lot less than a full website change would.

Why a Small Business Shouldn’t Ignore Their Local Community

February 22nd, 2014

It’s true: having an internet presence is of the utmost importance, and making sure your website is flawless is an important consideration. However, there’s more to running a small business than just making your website a piece of art. In fact, a lot of small businesses need a combination of a web presence and local presence in the community they’re located in.

How to Get One-Time Customers to Talk About Your Business

February 21st, 2014

You might think that one time customers, other than the business they brought to you once, are lost causes. Maybe your products and services aren’t designed to bring in repeat customers, or you know that a particular customer is only going to need you once.

3 Simple Tips to Help Start Your Social Media Presence

February 20th, 2014

The new stats are in: out of every hour an average Internet user spends on the Internet in a day, 16 of those minutes are spent on a social media network. Whether that social media website is Twitter, LinkedIn, Facebook or Instagram, the amount of time we spend devoting our lives to keeping up on businesses and people is astounding.

4 Measures of Balancing a Good Decision

February 19th, 2014

“On an important decision one rarely has 100% of the information needed for a good decision no matter how much one spends or how long one waits. And, if one waits too long, he has a different problem and has to start all over. This is the terrible dilemma of the hesitant decision maker.

Smartphone Security in Ten Steps

February 18th, 2014

Mobile devices have become the access point for internet information. Users are less likely to fire-up their computer; instead opting to research and view most information from a smartphone or tablet. The same is true for business owners, mobility is key and many business projects and decisions are completed with information via mobile device.

3 Simple Steps to Follow Before Your Product Launch

February 17th, 2014

It’s always amazing when you have a brand new product ready to launch, especially when you think it’s one of the better ideas you’ve ever had. However, introducing the product correctly to the public is part of what will make or break it, and the stress of producing, naming, and financing your new invention can drive even the most experienced entrepreneurs a little insane.

3 Tips to Help Your Newsletter Stay Out of the Spam Folder

February 15th, 2014

One of the worst things that can happen to your email campaign is that it dies simply because you are spam-boxed. When you employ an email marketing campaign correctly, it can bring new clients and more money to your company before you know it. However, an email blast can also get your company labeled as a spammer, and you might never be seen by most of the people that subscribed to you again.

4 Tips for an Effective Team Culture

February 14th, 2014

Loyalty is built from interactions with people; regardless of the business industry or products/services sold. A business can thrive or fall depending on how effective a team will work together. This type of team can offer constructive criticism, different perspectives and expand the network.

How to Deal with Those Who Criticize Your Business

February 13th, 2014

You’re going to meet some eventually: those who do not like your business. Regardless of how well you build your brand or how well your company does, there is always someone who dislikes your company for some reason. With success comes detractors, and some of those people will pack quite a punch in more than one way.