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The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends

Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform

It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just

While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear

If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on

It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel

We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to

Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more

How well do you actually listen to your customers?  It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and

Though many of us take the employee handbook for granted, a well-written and up-to-date handbook is a great tool for both a company and its employees and should be properly

Nothing can make an IT manager cringe more than the mention of the phrase “Shadow Tech.” In an age when new software and hardware are released every day, it can

From a business perspective, Twitter is all about gathering a following. The more people following your account, the larger your potential audience for business, which is what you need to