Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.

Potential outcome for Facebook

One of the main sources of revenue for the social media giant is from its advertising program. But with the changes set to take place, there’s a high possibility that users will spend less time on its platform. This would mean comparatively less effective advertising than before, thus fewer advertisement signups from businesses.

While they do admit this move may potentially hurt profitability, Facebook hopes this change will improve user experience, which in the long-run may translate into higher profits.

Reason for News Feed change

Users enjoy learning about what’s happening in their social circles. Whether what's shared is as mundane as what someone recently baked, or as momentous as a wedding, every day millions of users like and comment about each other's lives. For this reason, Facebook has decided to spotlight images and videos that are more meaningful to people on a personal level. Such posts have greater power to deepen human bonds.

Weighing the pros and cons of the News Feed change

However, research has found that constant use of Facebook can cause people to feel alienated and inadequate, reducing people’s overall well-being in the long run. According to the American Academy of Pediatrics, teenagers are especially liable to “Facebook depression,” as they constantly compare themselves with their peers.

On the other hand, several researchers believe that an individual’s personality has a greater impact on the type of response he or she will have. If you feel your life is very fulfilling, seeing your friend or family member having fun would make you happy. By contrast, if you’re unhappy or feeling insecure with life, seeing other people’s happier moments will depress you even more.

Effectiveness of change

It’s still too early to tell whether this move will change society for the better and, at the same time, salvage Facebook’s reputation of being a platform that helps people connect with each other. Only time will tell.

Besides Facebook, there are other online channels that can improve your business reputation. If you’re interested in building a stronger web presence, contact us today and we’ll help you get started.

Published with permission from TechAdvisory.org. Source.

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Microsoft is constantly updating and improving its Outlook email program, and some users struggle to keep up with all the new and exciting features. If you want to catch up on the latest productivity-enhancing tricks, this is the article for you.

Clean Up your inbox
No matter inbox how meticulously organized your Outlook inbox is, there's always room for improvement. For a little computer-assisted help, try the 'Clean Up' feature.

  • From your Inbox, click the Home tab and choose from Outlook’s three Clean Up options:
    • Clean Up Conversation - Reviews an email thread or a conversation and deletes redundant messages.
    • Clean Up Folder - Reviews conversations in a selected folder and deletes redundant messages.
    • Clean Up Folder & Subfolders - Reviews all messages in a selected folder and its subfolder, and deletes redundant messages in all of them.

Ignore (unnecessary) conversations
An overstuffed inbox is often caused by group conversations that aren't relevant to you. The Ignore button helps you organize your inbox and focus on relevant emails.

  • Select a message, then click Home > Ignore > Ignore Conversation. You can also do this by opening a message in a new window and clicking Ignore under the Delete function. To recover an ignored message, go to the Deleted Items folder, and click Ignore > Stop Ignoring Conversation.

Send links instead of a file copy
Help your colleagues save storage by sending a link to a cloud version of a file instead of the file itself. This is particularly useful when sending massive files. You can also set permissions to allow recipients to edit and collaborate on linked files in real time.

  • Upload the file you wish to send on OneDrive and send it to your recipients. From the message box, click Attach File > Browse web locations > OneDrive.

Improve meetings with Skype and OneNote
Outlook allows you to combine Skype's HD video and screen-sharing features with OneNote's organizational and project planning functions. It’s easy:

  • Go to the Meeting tab in Outlook, then click Skype meeting and send the link to participants. After the meeting has started, select Meeting Notes (under the Meeting tab) and choose whether you want to Take notes on your own or Share notes with the meeting.

Tag contacts
To get the attention of a specific person in a group email message, use the @Mention function. This works particularly well for mails to multiple recipients or for if you simply want to convey the urgency of your message.

  • In the email body or meeting request, type the ‘@’ symbol followed by the first and last name of the person you wish to tag (e.g., @firstnamelastname).
  • To search for emails you're tagged in, select Filter Email from the Home tab and choose Mentioned, then choose Mentioned.

These are just a few strategies for getting more out of Microsoft's email platform. To unlock Outlook's true potential, you need the support of certified IT professionals. Give us a call today.

Published with permission from TechAdvisory.org. Source.