Sometimes you just have to raise your prices, and while that’s never a bad thing in your book, some customers may find themselves upset that they suddenly owe you more money monthly than they did before. A classic example of this is when Netflix increased their prices by almost 60%. Was it still a good value? Yes, but that doesn’t mean they didn’t have to suddenly face thousands and thousands of upset cancellations the next day as angry customers did not enjoy that surprise.

Not everyone is going to do things the way you do them. Not everyone is going to raise children like you do, and not everyone is going to eat the same way you do. Most importantly, not everyone is going to run a business like you, and not everyone is going to purchase like you do.

Amazon has started adding brick and mortar stores, and several other large online retailers have started to consider doing so as well. While internet transactions are gaining traction, face-to-face sales still eat up the majority of the market, especially with the integration of smart phone apps into regular shopping.

Gone are the days where no one had a computer, and gone are the days that no one had a smart phone to browse the internet. The uprising of the mobile device that can be used to pay bills, send all kinds of messages and conduct business has begun. If you’re not appealing to these audiences, then you’re going to have an incredibly hard time doing business with new, busy or otherwise tied-to-technology clients.

You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, they can still result in thousands of dollars in stamps. Now that “forever” stamps are up to almost fifty cents apiece, a single mailer takes a significant chunk out of your budget with no guarantee of any sort of return.

Sales are plummeting, and as a small business owner, you might not have a ton of extra fluff to lean on while you wait for things to recover. The worst part is that there isn’t anything you can do about it; it’s just a regular economic slump, and you’re stuck dealing with it…or giving in.

Gone are the days of having to seek out a Wi-Fi network in order to gain access to a company’s servers. Today, Wi-Fi networks are readily available everywhere and are often free for anyone to use. While this makes it much easier for your employees to work from almost anywhere, it does add significant security issues that must be considered.

Running a business is tough, and running one when you’re on the go a lot is even tougher. Sure, hiring a second-in-command that can do the things you do when you’re gone is a great thing to do, but only if you can currently afford a second-in-command.

Thanksgiving might not be here yet (though it’s just around the corner), but that doesn’t mean you can’t show your employees and clients just how much you appreciate them and everything that they do. In fact, appreciating those who keep your company running should be a year-round sort of thing, even if you just do something small and kind for everyone each month.

Let’s face it—nurturing sales leads can be a tedious, unrewarding process. Wouldn’t it be so pleasant if at least some of the process could be automated for you? That’s the magic of something called a drip campaign. The emails always improve your company’s standing with a potential client.