Let’s face it—nurturing sales leads can be a tedious, unrewarding process. Wouldn’t it be so pleasant if at least some of the process could be automated for you? That’s the magic of something called a drip campaign. The emails always improve your company’s standing with a potential client.

So, you’ve hired a couple of employees that have turned out to be complete failures. Now, since you’ve tasted failure, you may be afraid to hire anyone else, even when you need them. Every mistake can build your business, so you shouldn’t be viewing bad hires as anything other than a learning experience.

The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends prior to hiring, that situation has to be reviewed in advance of the hiring decision to avoid a potential conflict of interest within the department.

Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of new features that could help businesses connect with new customers in the future.

It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just exactly what it means and how important it is. We tend to use the word transparent when we are referring to politicians and the campaigns that they run.

While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear out just as fast as one (10 to 12 years, by the way). Instead, you need to work hard—and smart.

If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on a much tighter timeline, and even a single invoice unpaid can mean that payroll is late.

It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get the word out. In fact, it may still be the most effective way to acquire new customers—when you rethink the emails you’re sending.

We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something entirely different without regard for how potentially embarrassing its changes may be.

Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it’s essential to know when it’s time to rebrand and when it may be a bad idea.