Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.

Potential outcome for Facebook

One of the main sources of revenue for the social media giant is from its advertising program. But with the changes set to take place, there’s a high possibility that users will spend less time on its platform. This would mean comparatively less effective advertising than before, thus fewer advertisement signups from businesses.

While they do admit this move may potentially hurt profitability, Facebook hopes this change will improve user experience, which in the long-run may translate into higher profits.

Reason for News Feed change

Users enjoy learning about what’s happening in their social circles. Whether what's shared is as mundane as what someone recently baked, or as momentous as a wedding, every day millions of users like and comment about each other's lives. For this reason, Facebook has decided to spotlight images and videos that are more meaningful to people on a personal level. Such posts have greater power to deepen human bonds.

Weighing the pros and cons of the News Feed change

However, research has found that constant use of Facebook can cause people to feel alienated and inadequate, reducing people’s overall well-being in the long run. According to the American Academy of Pediatrics, teenagers are especially liable to “Facebook depression,” as they constantly compare themselves with their peers.

On the other hand, several researchers believe that an individual’s personality has a greater impact on the type of response he or she will have. If you feel your life is very fulfilling, seeing your friend or family member having fun would make you happy. By contrast, if you’re unhappy or feeling insecure with life, seeing other people’s happier moments will depress you even more.

Effectiveness of change

It’s still too early to tell whether this move will change society for the better and, at the same time, salvage Facebook’s reputation of being a platform that helps people connect with each other. Only time will tell.

Besides Facebook, there are other online channels that can improve your business reputation. If you’re interested in building a stronger web presence, contact us today and we’ll help you get started.

Published with permission from TechAdvisory.org. Source.

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Over time, your computer will work slower as software requirements become more demanding. But if you have a relatively new computer, and are experiencing performance problems after clicking a link or visiting a website, you might be the victim of a new cyberattack scheme known as cryptojacking.

Hijacked hardware
Cryptojacking secretly uses your computer to calculate complex mathematical problems to generate cryptocurrency. They get inside by using phishing emails to lure victims into clicking on a link, which then runs malicious cryptomining programs on the computer. Any cryptocurrency produced then gets delivered to the hacker’s private server.

But hackers have developed an even more insidious tactic. By infecting websites with ads and plugins that run cryptojacking code, any visitor who loads the web page instantly gets infected with the malware, sending their computer’s processor into overdrive trying to generate cryptocurrency.

Unlike most malware, cryptojacking software won’t compromise your data. But it will hijack your hardware’s processing power, decreasing performance while increasing your power and cooling bills. So instead of paying for the computing power themselves, hackers can simply use thousands of compromised computers.

Surge in cryptojacking
It’s difficult to tell how much hackers are making with cryptojacking, but there’s a good chance that this type of attack will be as popular as ransomware was in 2017. In fact, for as little as $30, anyone can purchase a cryptojacking kit from the dark web to force other computers to generate Bitcoin or Monero for them.

According to several reports, even sites like The Pirate Bay, Openload, and OnlineVideoConverter are allegedly using cryptojacking exploits to diversify their revenue streams.

The biggest reason why this is becoming so popular is because it’s a low-risk, high-reward scheme. Instead of extorting money directly from the victim, hackers can secretly generate digital currencies without the victim knowing.

If it is detected, it’s also very hard to track down who initiated the attack. And since nothing was actually “stolen” (other than a portion of computing power), victims have little incentive to apprehend the culprit.

Prevention and response
To avoid cryptojacking, you need to incorporate it into your monthly security training sessions. Teach your employees to practice extra caution with unsolicited emails and suspicious links. Using ad-blocker or anti-cryptomining extensions on web browsers is also a great way to stay protected.

Beyond prevention, use network monitoring solutions to detect any unusual behavior with your computers. For example, if you notice a significant number of PCs running slower than usual, you should assume that cryptojacking is taking place.

If you’ve confirmed that it is, advise your staff to close browser tabs and update browser extensions as soon as possible.

Cryptojacking may seem less threatening than some malware we’ve discussed in the past, but it can incur real power, cooling, and performance costs to your business when several systems are compromised. To make sure you don’t end up enriching any hackers, call us today. We offer hardware solutions and cybersecurity tips to keep your business safe and sound.

Published with permission from TechAdvisory.org. Source.