Getting Customers to Spend More Than They Think They Want to Spend

May 30th, 2014

In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this piece says. When your customers open their wallets or pull out their credit cards, you want to see more of those dollars in your cash register than you otherwise would have.

Does An Office Dress Code Improve Business Performance?

May 29th, 2014

It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt and tie, a quick mass e-mail and you can go take a long lunch, right? Mission accomplished and productivity up 4-6 points.

8 Handy Business Apps That Every Entrepreneur Should Have

May 28th, 2014

Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having said that, technology can help to sharpen and enhance your natural skills. Below, you’ll find a marvelous collection of apps that, once you begin using them, you’ll wonder how you ever got by without them.

Email Customer Support: Five Things That Make It Essential

May 27th, 2014

One of the biggest problems facing any business is how to handle customer support. Most businesses take the wrong approach towards customer support; they treat it as overhead or expense, when it can, in fact, be the core of making money in almost any company.

What Target’s Data Breach Has Taught Us About Security

May 26th, 2014

Attention Target shoppers, we regret to inform you that up to 40 million of you may have had your credit card information stolen, and up to 70 million may have had some, or all of your personal information compromised. Oops. Have a nice day.

Five Months After The Target Data Breach – Lessons Learned

Despite the bit of snark above, Target’s post-breach behavior was solid, if not exemplary.

What You Need To Know About Hashtag Shopping

May 23rd, 2014

First things first, if you haven’t heard of hashtag shopping, you’re not alone. A month after its roll out, it had less than four thousand users, so it’s not like it’s an idea whose time has come. It’s an emerging thing that some companies are toying with right now.

eBay Database Compromised: Change Your Passwords Today

May 22nd, 2014

E-Commerce and auction giant eBay confirmed yesterday that the website did indeed take a hit from hackers, and that the database that contains user passwords and usernames was compromised.

At the moment, eBay believes that no financial information was accessed.

Taking a Break: Having Fun with Your Employees is Important, Too

May 21st, 2014

It’s a tough world out there in business today. You work hard at your business, and you value your staff – their abilities, their dedication to their jobs, and their loyalty to the company. You want to reward your staff, but you’re at a loss as to how to go about it.

Twitter’s New Redesign: What You Need To Know

May 20th, 2014

It may be somewhat more appropriate to call this article, “How Instagram Changed The Internet.” I say that because Instagram’s surging popularity was the primary reason for both the recent FaceBook redesign, and now Twitter’s. Many people will say that Twitter’s redesign is in many ways a carbon copy of FaceBook’s, and it’s true that they do bear some, even many similarities.

Why Training Your Employees Is No Longer Optional

May 19th, 2014

Training is one of those aspects of running a business that never seems to get a lot of attention, and what press it does get is usually negative. Employees do it only grudgingly, and most businesses take a scatter shot or minimalist approach to it. It often seems to wind up being one of those necessary evils that people slog through when they have to.