Customer Relationship Management, or CRM, is a designed to optimize the customer experience. A great customer experience is proven to improve loyalty and decrease marketing costs.  An effective CRM program will allow a business to focus on the most profitable customers and tailor revenue activities to that specific group.

While the cookie is not likely to change throughout the entirety of the Internet, Microsoft has some plans in store for it. In fact, they want to replace it completely with their own brand of tracking technology.

The company is thinking about replacing the tracking cookie it uses now with a type of technology that not only tracks what a user is doing online, but what they’re doing on Window-based devices such as the Xbox.

Even the most stable websites aren’t immune to crashes, especially if they’re targeted by a hacker testing out his skills. However, outages aren’t limited to just small businesses. In the past few months, we’ve seen The New York Times go down twice, along with a glitchy Amazon.

In the upcoming fiscal year, the cloud budget could be as much as 30% of the overall IT budget in many businesses. The demand and versatility of using the cloud has made it a new standard for today’s business. The effectiveness and efficiency of traditional security mechanisms are no longer solely dependable.

Just yesterday, Adobe announced that it had been the target of a successful hacking attempt that put millions of accounts in danger of breach.

Adobe’s Brad Arkin, security director, explained that not only were accounts stolen and compromised, the hackers were also trying to gain access to all of Adobe’s products illegally.

An informational technology employee or contractor is hired to oversee and manage the technology of your business. This specialized area is critical, but may not be well understood, except by the individual in that field. A lot of business leaders are experts in their industry, and depend on the IT specialist to make the technology side of their business flow smoothly.

Cloud computing is a synonym for distributed computing, allowing for a program to be available on multiple connected computers, all at the same time. Cloud-based technologies are the future, moving from the old mentality of buy, own and depreciate to the new buy it as a service.

Even passwords we think are secure aren’t, a new Google study shows. In fact, passwords that may seem hard to guess to us may be the first passwords a hacker tries when trying to enter your account. Google’s new study of over 2,000 people aimed to figure out what passwords were being used, and the habits people had when it came to choosing passwords.

The terminology of online security threats continues to change, and the creative naming can be both ambiguous and explanatory. The most recent concern being Watering Hole Attacks, which are an increasing risk with the growing use of personal devices and cloud services.

Just a few days ago, a free update came to the iPhone, and if you’ve downloaded it, you’ve probably noticed just how much it changes the iPhone. While you’re exploring all of the new features and start getting used to the new interface, here are a few of the more prominent features that you may find useful.