Email Marketing – Don’t Underestimate It

October 27th, 2014

As the Summer months have just ended, many businesses will have experienced a slight dip in sales. If this is the case, you might be searching for some new ways to bring in revenue for the upcoming months. You might be reaching out to old clients and trying to up-sell products, capture new leads etc.

Is Crowdfunding Just For The Little Guys?

October 25th, 2014

Just having to ask this question seems wrong. The whole idea of crowdfunding was to enable small businesses and people to gather seed money so they could pursue their dream, large or small, when the more traditional sources of acquiring capital were unavailable.

Why Your Personal Choice of Friends Matters for Your Business

October 24th, 2014

The personal relationships that exist between the business owner and their closest confidants are more important than warring against the competition. In fact, a recent study by the National Association of Women Business Owners (NAWBO) and Ink, a Chase credit card company, reveals that the decision making and business operations of a small business owner are far more likely to be influenced by these confidants than anyone else.

Three Top Ways To Close The Deal

October 23rd, 2014

Sales people live or die based on one thing, and on thing alone: closing enough deals to keep the lights on. That’s it. If you’ve got a sales oriented job, then you need to do that, above all else, or find a new line of work. it really is that simple.

Why You Have To Be Passionate To Be Profitable

October 22nd, 2014

If you’ve heard the phrase, “Do what you love!” once, you’ve heard it a thousand timed. It’s a cliché, but the funny thing about cliches is that they got to be cliches because they also happen to be true. The reality is that when you do something that you love, it stops being work, and starts being a joy, and when you love what you’re doing, you’re not only willing to work harder and longer hours to make the vision that you’re so passionate about a reality, but you’re also more apt to apply both sides of your brain to the equation.

The Six Best Tools For Email Marketing

October 21st, 2014

One of the problems with searching the Internet for the “best” lists is that what is a great fit for one company is just average for another. One way to find your way through the maze of lists is to create or join a business network for your industry and let the voices of reason and experience guide you.

Are You Vulnerable To Watering Hole Attacks?

October 20th, 2014

Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the deed was done. Unfortunately for the hackers, users have been getting increasingly more savvy about safeguarding their emails and not clicking on links from untrusted sources.

Vine vs. Instagram – The Competition Heats Up

October 18th, 2014

The competition between Vine and Instagram isn’t really about Vine and Instagram. To better understand what the competition is truly about, and what’s driving it at the root, you need to first understand what those two companies actually are, and who they are proxies for.

Using Video Ads To Grow Your Business

October 17th, 2014

The biggest name in internet based video is Youtube. Yes, there are an assortment of other sites, but if you have a limited budget and limited time, you want to put your resources to work in the place where they’ll deliver the biggest punch, and that’s Youtube.

Are Uber, Lyft A Better Choice For Your Business?

October 16th, 2014

You may not be familiar with the name Travis Kalanick. He’s the CEO of Uber, one of the major players in the “Ridesourcing” craze. The idea is that if you need a lift somewhere, you download Uber and place an order. One (and possibly several) of Uber’s legions of drivers will send out a response, indicating their availability and rate.